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Staff

Staff

Leslay Choy

Leslay Choy
Executive Director 

Leslay Choy is a strategic corporate governance professional with a healthcare emphasis who is vested in the stabilization, diversification, and development of local economies. Before stepping into the role of General Manager at the San Pablo Economic Development Corporation, Leslay was Associate Director of Corporate Consulting at the Heroic Imagination Project, a San Francisco-based nonprofit creating learning programs, where she developed strategy, products, and services. Prior, she worked at Nygren Consulting, a firm which partners with boards and executive teams of corporations, nonprofits and private foundations to develop strategy and policy, conduct performance assessments, and guide leadership succession planning. Previously, Leslay held various project management and staff roles in at a private investment bank, a retained executive search firm, and Kaiser Permanente. Leslay received a Master’s in International Relations from the Université Catholique de Louvain-la-Neuve, thanks to a Rotary International Scholarship. She also holds a Bachelor of Arts in International Relations and French with a minor in Spanish from California State University, Chico. A California native, Leslay lives in El Cerrito with her family.

Bradley Ward

Bradley Ward
Controller

A Certified Public Accountant with over 35 years of experience, Bradley Ward is the San Pablo Economic Development Corporation Controller. He is responsible for overseeing financial controls for the SPEDC and providing financial oversight of the organization’s new markets tax credit projects, like the Helms Community Center. Previously, Bradley was the City of San Pablo’s Director of Finance. Under his leadership, the City of San Pablo received the Government Officers Finance Association Award for Excellence in financial reporting for 17 consecutive years. He received his MBA from the Wharton School of the University of Pennsylvania. Currently, he serves as Treasurer for the San Pablo Rotary Club and is highly involved in community service programs. 

Vivian Wong, M.U.P.
Senior Program Coordinator, Business Associate, and Sales Manager

Vivian Wong is a Program Coordinator with the San Pablo Economic Development Corporation. Vivian received her Bachelor of Science in Environmental Science from the University of San Francisco, and her master of urban planning from the University of Washington. She previously worked at Chinatown Community Development Center in San Francisco for five years where she worked on economic development and transportation planning, commercial corridor management, coalition building, conflict resolution. During her graduate studies, Vivian spent her work hours at King County Solid Waste Division and the Seattle Department of Planning and Development. Her thesis focused on LEED-Neighborhood Design food production in urban areas. Her goals are to serve the communities she lives and works in by building social capital in order to equip residents with the right tools to leverage their social capital for increased government attention and funding. She is very excited to work at San Pablo EDC, where she brings her creativity, project management skills, and team building passion to help create effective, fundable, and realistic economic development for the city of San Pablo. 

Owen Hershey
Workforce Program Coordinator

Owen Hershey joined the San Pablo EDC is its Workforce Program Coordinator. Owen is an accomplished career services program manager and counselor with fifteen years of experience engaging workforce in seeking employment and training. He offers five years of successful experience managing a One-Stop Career Center, including program design, staff supervision, budget management, outcomes tracking, partnership development, and grant monitoring. He excels in meeting the employment and training needs of disadvantaged and underrepresented populations, including ex-offenders, homeless, dislocated and underemployed individuals, and transitional aged youth. Owen is a credentialed Global Career Development (GCDF) Facilitator and Instructor, and is fluent in Spanish. Owen has a bachelor of arts degree in History from UC Santa Cruz. Owen is a West County resident and vested in seeing its residents thrive.

Elliot Grossman, MBA/MA
Economic Development Analyst I

Elliot Grossman is the Economic Development Analyst I for the San Pablo EDC, where he provides technical program analysis to maximize project success and efficiency. Elliot received his Bachelor of Arts in Business Management Economics from the University of California, Santa Cruz, and his joint MBA/MA in International Management and International Policy Studies from the Middlebury Institute of International Studies at Monterey.  Previous to joining San Pablo EDC, Elliot served as a Peace Corps volunteer in the Dominican Republic (DR), where he focused on implementing a sustainable curriculum in the local high school and working with local farmers and business owners to improve their value propositions. Before the Peace Corps, Elliot held positions in business strategy, sales development, and market research.

Nora Ruiz
Senior Program Associate

Nora Ruiz is a Program Assistant at the San Pablo EDC. Hailing from Peru, Nora immigrated to California at the age of four with her family. Nora's passion lies in helping the Latino community thrive, as well as assisting the re-entry population start afresh. She runs Removing Barriers Tattoo Removal clinics. Nora is a bilingual Spanish speaker and enjoys interfacing with the community, including job seekers and business owners. She has a young son and loves spending time being a mom. Nora attended San Francisco State University and currently attends Contra Costa College. 

Roya Babayhosseini, Program Associate

Roya Babayhosseini
Program Associate

Roya Babayhosseini immigrated to the US from Iran in 2017. She has a background in architectural engineering. Roya is motivated, detail-oriented, and is quick to learn new skills. Her appetite to learn new programs, improve processes, and incredible work ethic make her a valuable asset to the San Pablo EDC team. Although fluent in English and Farsi, she aspires to learn Spanish.