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Tools to Expand Your Business
Tools to Grow Your Business
- Canva helps you create text-enhanced images with simple, beautiful templates for everything from social media graphics and gift certificates, to flyers, postcards, and brochures. This site will make you look like a pro. Read this article: 10 tactics for launching on social media and generating buzz, inspired by companies who’ve done it [with free templates]
- PicMonkey is fantastic for image editing, cropping, resizing and more. You can even do touch-ups on faces, add “stickers,” create special effects, and frame your images. It’s easy and intuitive to use and the result are great.
- Facebook business page (imagine customers tagging your business on their posts, checking-in to your business; increasing your business via drip campaigns, events, promos)
- Cowboy Studio - Adding some inexpensive but professional lighting to your video shoots will make them 1000% better. In fact good lighting is probably the best thing you can do to make your videos more effective. Cowboy Studio has a simple but effective light package for under $200 that comes with a black, white, and green-screen infinity backdrop. The backdrop is great for shooting stills of your products for web or print so this set up does double duty. Read this article from Wistia to get lighting tips and more expensive (but very cool) light options if you shoot a lot of video.
- Animoto - Capturing quality raw video footage is only the beginning… you also have to do some video editing to get a good, effective result. Animoto is a super easy way to pull together video clips, pictures, text, and music to make a very professional looking video. Check out the “business” and the “how to” sample video at the bottom of their home page for inspiration.
- Wistia is an online service for hosting your video – similar to YouTube. One reason we like Wistia is that you can easily track how many people are watching the video, how long they watch, and when they drop off. It’s a great way to figure out what content your customers like – and what they don’t.
Outsource Marketing Work
- Fiverr - You can get almost anything done on Fiverr for just five bucks. Want your logo in foam on top of a cappuccino? Done. Want a professional copywriter to write product descriptions? Done. Want your logo done up in funky Christmas decor? Done. Want your face as a cartoon? Done. Poster for a big event? Done. Couple of tips for using Fiverr: go for the top-rated providers and don’t be afraid to spend an extra $5 or even more to get upgraded services.
- 99 Designs is a design contest marketplace where you put your project out for bid and get back the work of many different designers. You will see multiple options, give feedback, ask for “tweaks,” and finally award one of the designers the winnings! We love this site because you get to see a bunch of different options for about the same price as hiring one graphic designer. From vehicle wraps, to logos, to complete brand overhauls, you get a great bang for your buck.
- Eventbrite is an online event management system that lets you sell tickets online, register attendees, allow attendees to select their own reserved seating, and help you promote your event all in one place. It has great reports and even lets you do things like print name tags for all attendees. If you’re doing events or classes, this is a powerful and popular option.
Make Sure Your Business has a Positive Presence on the Web
- Google Places business listing so when customers search for your address, your business info appears in their Google Maps app on their smartphone and they can also call you
- Manage your Yelp! page here, even if you don’t own your business page (each star represent 5-9% difference in your revenue)
- Application for Better Business Bureau rating
- if a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints
- BBB accredited businesses pay a fee for accreditation review and monitoring for continued compliance and for support of BBB services to the public
- Trello is an online organizational tool to help you and your team make to-do checklists, assign due dates, track what’s done, and even collect images or videos for your marketing campaigns.
- Slack is a super easy way for you and your team to communicate about what’s happening in your marketing efforts. You can set up a “channel” for each promotion or event and communicate about just that project. You can also add files, images, and more to your channels. Take a look at the excellent tour video on their home page for more info.